MILLY + GINYC
It’s official, a year-long partnership between GINYC and MILLY has launched! To kick things off, MILLY has released a capsule collection of the brand’s empowerment tees, sweatshirts, and zip pouches, proceeds will support Girls Inc. of New York City. Available at MILLY Madison Avenue, MILLY East Hampton, MILLY’s SoHo Pop-Up (158 Mercer) and on MILLY.com, sizes will include MILLY Minis (kids sizes) and MILLY Women.
MILLY + GINYC will further collaborate with seasonal updates to the capsule collection; a panel discussion featuring Co-Founder and Creative Director, Michelle Smith and Girls Inc. of NYC executives Dr. Pamela Maraldo, CEO and Melissa D’Andrea, VP of Programs; and to support greater awareness of our fabulous alumnae, MILLY will feature a “GINYC Girl of the Month” column that will be promoted across their channels.
The MILLY collection epitomizes bold, advanced contemporary fashion with a feminine edge. Co-Founder and Creative Director Michelle Smith transforms classic silhouettes by merging American sportswear influences with distinctive Parisian atelier techniques. Smith's eye for impeccable detail, use of luxurious, cutting-edge fabrics and precise tailoring have made MILLY a cult favorite across the globe.
MILLY celebrity fans include Beyoncé and Solange Knowles, Kristen Wiig, Emily Blunt, Michelle Obama, and Jennifer Lopez. The MILLY collection is sold at the finest specialty and department stores worldwide, including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Harrods, Takashimaya, and Isetan.
MILLY has successfully expanded into categories beyond ready-to-wear, including, Special Occasion, MILLY Cabana swimwear, and for budding fashion lovers, the MILLY Minis childrenswear collection, largely inspired by Michelle Smith's daughter, Sophia. MILLY ships to 150 countries worldwide, including four free-standing MILLY boutiques in the Middle East to complement their flagship boutique at 900 Madison Avenue in New York City, a boutique at 54 Main Street in East Hampton, New York, and a new pop up store in SoHo.
I’ve always felt strongly that girls should use whatever platforms they have to change the world and speak about what matters to them, so partnering with Girls Inc. of New York City felt so organic. I’m grateful they have given me the opportunity to inspire and mentor these young women to grow up to be strong, smart, and bold. Just like the MILLY woman, these young women are the future...the future of women everywhere. They’re also from New York City, home to my family and to MILLY. The MILLY collection is manufactured right here in this city so it feels great to give something back.
-Michelle Smith, Co-Founder and Creative Director at MILLY
MILLY is an edgy, elegant brand that beautifully aligns with who we are. Their passionate and innovative styles speak volumes about their vision for women and match our own strong, smart, and bold brand. We have great respect for Michelle and her company's authentic desire to help young women achieve a hopeful and even exciting future. We are incredibly delighted with this partnership.
- Dr. Pamela J. Maraldo, Chief Executive Officer at Girls Inc. of New York City.