“The Inaugural Summer Leadership Institute in Digital Marketing” from Rakuten News
Girls Inc. of New York City recently partnered with Rakuten International to launch it’s first ever Summer Leadership Institute in Digital Marketing, to help college students explore careers in digital marketing.The two-week immersive program gave participants hands-on training in key areas like social media strategy, brand storytelling, AI tools in marketing, audience analysis and campaign development. Students worked on real-world projects with defined goals and KPIs, building practical, career-ready skills. The experience included panels and sessions with industry professionals, offering insight into marketing career paths. The two weeks culminated in capstone presentations by the students, where they presented marketing campaigns for chosen companies.
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